If all it takes is one person to make a difference, then imagine what a family can do? Cynthia Sepulveda Caballero, a mother of three, has paved the way for her daughters to inherit greatness as they work closely together, moving and shaking within the Entertainment industry as brand ambassadors of Cynthia’s product “Flaco Coquito – The Skinny Coquito”.
Have you ever noticed the genius marketing skills behind Pepsi commercials as they’d hire only the biggest celebrities such as Michael Jackson, Beyonce, Shakira and Britney Spears just to name a few? Well, in that same concept, Cynthia Sepulveda Caballero, has been making a huge impact in the indie art scene as today’s go-to drink by connecting with several artists! The difference? Is that while Coquito is an alcoholic coconut flavored drink popular within the Caribbean, most of mainstream America is still unfamiliar with it. You see, drinking Coquito is a huge tradition amongst Latino communities, especially around Christmas when relatives show up at your doorstop with a bottle to share. However, the cool thing about Flaco Coquito – The Skinny Coquito, is that it’s the first of its kind to be offered with vegan, organic and low fat options for the purpose of maintaining ones health.
“Flaco Coquito is all about change and innovation,” says Caballero. “We are trendsetting, and we place a high value on maintaining a healthy lifestyle which is why my daughter, Elena Rosa, is the perfect face to represent this company because she’s very conscious of the way she eats and how she lives.”
Speaking of change, while Caballero was pushing Flaco Coquito within the indie art scene, she formed a bond with gypsy soul singer, Edwin Vazquez, whom she worked closely with for a few years. Within that period, Edwin gave her daughter, Elena, vocal lessons while Cynthia managed and booked some of his performances. However, as life would have it, the inevitable occurred when it became time for Cynthia to lay her mother to rest after she passed away just this year.
“Losing a parent is horrible,” says Caballero. “Because it’s still fresh, it still feels unreal to me. There’s times that I wanna call her and then I forget that she’s not here anymore. But then I remember how she wouldn’t want me to wallow. She’d want me to press on. She’d want me to be happy.”